It’s no secret that when it comes to choosing an accommodation provider, guests have no shortage of choice, so standing out and offering guests a memorable stay while simultaneously increasing in-room sales, is now a strategy in creative execution.
Guests crave novelty, utility and active experiences. They want to be surprised with hotel amenities that they’ll actually use. For example, Westin partnered with New Balance to provide running shoes and exercise gear for guests who want to maintain their workout routine while on the road.
In order to increase sales in a hotel room, it's important to understand and implement some basic in room sales strategies. By providing guests with amenities and services that they need and want, you can create an environment that is conducive to spending money. Here are a few tips for increasing sales through in room transactions:
Digital Affiliation
Update the old in room binder for an in-room tablet! Guests can find all of the information they need at the tap of a finger, like room service menus and restaurant recommendations, and they can even contact the front desk via instant messenger. This will also give you an option to partner with local brands and businesses to increase affiliate / referral marketing when guests book at a local restaurant through the app offering them a discount and the hotel a referral fee.
Bathroom Amenities
While in room bathroom amenities are expected as the ‘norm’ why not add a ‘take-home pack’ which features your amenity brands full size options and additional products for purchase. For example, if you’re a seaside hotel you might feature sunscreen and aloe vera, or perhaps your focus is on relaxation and you have sleep mist, specialty bath salts or aromatherapy rollers for purchase for tired travellers.
Cocktail Station
Offering in-room cocktail making stations is becoming increasingly popular and a great option for increasing room sales. How about adding to this by offering the accompanying recipe book as an option for sale so that guests can take home a piece of their in room experience.
Essential Travellers Station
Create an ‘essentials travellers station’ this could be tailored based on who's staying in the room, and might feature selection of anything from power banks for the road to adapters, to children's books and toy packs or travel pillows to help them with comfort on their journey.
These are a few simple ways of many that you might consider increasing your in-room sales. At Hunter Amenities, we work with our partners to understand their goals and tailor an ongoing custom support service which extends well beyond initial product placement or creation. Discover how we help you create a custom in-room sales strategy to create a unique immersive experience for your guests, get in touch today.